Sunday, January 22, 2023

How To Buy TV Advertising

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Improve Search Engine Rankings

If Smart TV Ads Were Honest | Honest Ads

Search engine optimization is a vital aspect of digital marketing. Successful SEO campaigns help increase brand awareness, web traffic, lead generation, and sales conversions. As such, its important for marketers to do everything they can to improve their search engine rankings.

Invisia found that websites that include a video are 53 times more likely to reach the front page of Google.

Visually Inspect The Drone

So, you got certified and now you are in an area where it is safe to fly. Good luck! But actually, here is one of the most important and easily overlooked pre-flight steps: inspect the drone. Look over the drone and make sure all the cables and wiring looks good, the battery is securely fastened, and the propellers are clean and undamaged. Any problems here can cause huge problems when the drone is in the airand by then, it may be too late!

Treat Clients Like Partners

You should always treat your clients like partners rather than customers. As partners, your growth and success is dependent on their growth and success. By treating your clients like partners, theyre more likely to trust you, knowing that you are just as invested in their success as you are in your own.

Your client relationships should be built on honesty, transparency, and trust. Focusing on these qualities will help you maintain long-term relationships that result in growth for you and your clients.

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What Does It Cost To Advertise On TV

The costs of advertising on television are dependent on various factors. There are a few things to take into account when planning a TV ad budget outside of the cost of actually producing the commercial, factors such as the channel you will be advertising on, the time your ad will air and the broadcast network you intend to use .

Let us take a look at some of the rates you can expect to pay based on these different factors.

Your Audience Is Already Looking For Product Review Videos

Best Buy Weekly Ad January 17

An increasing number of consumers are shopping for products online, so the need for online content that demonstrates how your product is used is becoming increasingly more important.

YouTube has become one of the go-to places for consumers to check out a product or service before making a purchase. In fact, how-to videos are the most popular content on YouTube. The bottom line? How-to video demonstrations of your product in use or video reviews/testimonials of your brands services can be a tremendous selling tool.

Creating review content for your brand that focuses more on casual personality and engagement than on a dated infomercial demonstration style can help persuade consumers to make a purchase.

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Everything You Need To Know About TV Advertising Costs

Roberta is a staff writer for Fit Small Business. With more than 5 years of experience in the writing industry, she now focuses on creating content about business websites for the Sales and group.

Jaw-dropping TV advertising costs go well into the millions for high-ticket Super Bowl commercials, but those notoriously expensive ads dont reflect the average cost of airing commercials on television. The average TV advertising cost to run a 30-second commercial on a national network is $104,700. Besides that, you will also need to plan for production costs starting at around $2,000 to $5,000 at the low end up to $50,000 or even more.

To determine how much it will cost to advertise on TV, heres what you need to know:

Know How To Respond To Criticism

When working in the advertising industry, there will inevitably be times when clients are unhappy with the work you provide, and knowing how to respond to their criticisms can determine whether or not they stick with you going forward.

When responding to criticism from clients, be sure to be empathetic rather than defensive. Listen to their concerns and show them that you understand. Ask follow-up questions to learn how you can better meet their expectations and deliver higher-quality work in the future.

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Hire Professional Social Media Video Production Talent

Social media platforms have limitless potential for engaging with your audience and developing new business. Professional social media video production companies and freelancers can elevate your social media marketing with exceptional content. For the best results, search the Creative Humans directory to find and hire expert talent for your next social media video project.

Creative Humans makes it easy to find and hire top video production studios and freelancers. Create a Free Accountto get started.

How to Plan a Video Project: Essential Pre-Production Tips

Videos are an essential part of any successful content marketing strategy. According to HubSpot, 54% of consumers prefer to see videos from brands more than any other type of content. Videos help brands create lasting relationships with customers and are great for explaining new concepts, demonstrating products, and more.

That said, the video production process can be fairly complicated. To carry out a successful video project, its important to take the time to plan out the project in detail before getting started. In this guide, well walk you through how to plan a video project so you can get the most from your campaigns. Here are a few important pre-production tips to keep in mind to ensure your video project is completed as quickly and efficiently as possible.

Creative Humans makes it easy to find and hire top video production studios and freelancers. Create a Free Accountto get started.

How To Maximizing Your Ad Value

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There are a few ways to maximize your money for TV advertising. Follow these easy tips:

  • Focus on one time of day
  • Run at least 3 or 4 ads during that time
  • Mix 15- and 30-second commercials to save money

There’s a reason to run multiple short ads over the course of a show. Viewers will get the impression you’re a major advertiser. Multiple ads will also increase your impressions.

If this technique yields results, consider expanding out your efforts to other shows or other time periods.

Performance-Based Media Placement These are not regular TV ads. With performance-based media placement, you only pay when someone takes action after seeing your ad. Consider this option if you want to receive something, like calls or filled out online forms.

This option works well for advertisers looking for a low-risk option. However, some stations do not offer this option.

Product Placement Advertising Some businesses will pay you to put their products in your TV program or ad.

For example, a great option may be placing your product in a show like The Price Is Right, a game show that organically features products.

The benefit to using product placement is that people will not fast forward through the show like they would fast forward through a commercial.

The downside of using product placement is that people do not have context or a contact number, unlike a traditional commercial. Unless you’re a big business, viewers may not know how to buy your product.

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How To Get Started

Like other internet-enabled devices, advertising on CTVs can now be done programmatically through a piece of software.

This opens up the possibility of DiY advertising into the CTV ecosystem, as well as working with various partners such as AudienceXpress so thats really the first question to answer as you think about how to buy Connected TV.

Like with any business decision, there are pros and cons to each alternative.

Video Marketing Is Becoming Even More Popular

If everyone else is doing it, it might be a good idea to consider utilizing video marketing as part of your overall digital strategy. According to the same Wyzowl report, 85% of businesses use video marketing compared to 87% in 2019, 81% in 2018, 63% in 2017, and 61% in 2016. This tells us that companies are increasingly realizing the value of video marketing and choosing to integrate it into their marketing campaigns.

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End With A Call To Action

If you frequently watch YouTube videos by popular creators, youve undoubtedly heard them say phrases like, Subscribe to my channel! You may have even seen icons with links to the creators website or other social media accounts .

These elements give viewers a place to find out more information about your product or service while encouraging viewers to continue engaging with your brand.

Film And TV Networking: How To Build & Maintain Relationships

Cleveland

So how do you go about building and maintaining relationships in the film and TV industry?

Networking can be difficult, and there is no one right way to do it. To build a strong network, you need to know where to look and how to capitalize on opportunities.

To help you master the skill of film and tv networking, here are a few key ways to build and maintain relationships in the film industry.

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What Is Broadcast TV Advertising

With all the streaming options available these days, its easy to forget where television started. Thats right, were talking about good, old-fashioned broadcast TV. This form of television is delivered to millions of households around the U.S. using public airwaves. Broadcast TV stations include legacy networks like CBS, ABC, and NBC, and delivers news, sports, and syndicated programming at no cost to the viewer. MPP has full access to broadcast TV advertising inventory and can place your commercials with local and national providers, on specific shows, at specific times.

Broadcast TV advertising has powerful reach 96.1 percent of US homes receive Broadcast TV stations.

Source: Nielsen

Remember You Can Negotiate

TV and cable stations need you as much as you need them. Perhaps more because advertisers can always choose to replace TV with other media, analog or digital.

Stations would love to charge you more, of course, because it helps them make efficient use of their inventory while maximizing revenue. Sales reps would also make more on the sale, although, in general, their managers are more ambitious about charging high rates than they are. Sales reps like to maintain steady relationships with their clients, and any disruption like a rate hike is not welcome news to them.

The good news is you dont have to take their first offer.

It doesnt matter if youre coming to the table as a brand-new client or a seasoned partner, you have the right to advocate for your business and make sure you are getting the best value for your money. Just to be clear, we are not telling you to throw tantrums and try to bully your media partners. That can backfire in your face very quickly. Our point is that you are there to negotiate a fair price for you and the station, and sometimes that price doesnt come out in round one.

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Optimize Your Video For Search

Billions of searches are performed every day across websites like Google, YouTube, and Facebook. To maximize your viewership, its important to optimize your video for search on these platforms.

Be sure to use effective keywords in your videos title to drive traffic, and make the title 65 characters or less when possible to avoid it being cut off in search results. You should also use keywords to optimize your video description. Avoid keyword stuffing and make sure your description accurately depicts what is in the video.

Trend : Emergence Of Advanced TV

Why I’ll NEVER buy a Samsung TV

People still really like to watch TV just not in the conventional way. Today, customers like to use over-the-top devices such as smart TVs, Chromecasts, and game consoles. Theres just one snag with these devices: usually, people dont watch as many ads on them. Smart TV users spend about 57 percent of their time watching Netflix, which is not accessible for typical advertising campaigns. In addition to Netflix, smart TV users enjoy other ad-free platforms like HBO Now or ad-free Hulu subscriptions. While some of these OTT platforms are difficult to fully break into, marketers are enamored by the ability to target ads and take advantage of multi-screen environments.

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What Is Connected TV

Lets discuss the basics of buying CTV then. CTV, or a Connected TV, is a TV thats connected to, and gets its signal from, the Internet instead of a cable box or an over-the-air antenna. It might be a smart TV and have the ability to process signals internally, or it may be connected to a streaming device like a Roku box that takes the internet-based signal in and outputs it as a traditional TV signal for the TV to present it.

This means that the TV now has a unique ability to present advertising vs other forms of linear TV. An individual TV can now be made to be addressable with advertising, much like a computer connected to the internet. Targeting options that are available through Identity Resolution providers such as leveraging first or third-party data can now be used to micro-target advertising. Connections can be inferred across groups of devices, that enable interesting attribution models to be created or even retargeting across devices to be implemented.

Consumers Want To Know What Your Brand Values

Many consumers view purchases as not just buying a product but as buying into a brands philosophy or lifestyle. They are interested in what a brand values and represents as well as what it will say about them as a person or how that brand gives back to make the world a better place.

Branded content allows a company to offer deeper insights into what your brand stands for beyond just selling your products. If your brand supports charitable causes or promotes community engagement, branded video is an extremely effective way to communicate those missions to consumers.

Want to showcase how your brand can help consumers maintain their ideal lifestyle? Creative Humans can connect you with top Lifestyle Video Production Companies.

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What Determines How Much A TV Ad Costs

CPM pricing depends on how desirable the audience is to potential advertisers. For example, a TV show with a primarily female audience will be more desirable for a company that sells products purchased primarily by women. Additionally, viewer demographics, timing, and the location in which the ad airs can mean higher or lower ad costs.

These are the primary factors determining how much a TV ad will cost:

TV advertising costs vary depending on any number of factors: viewer demographics, regional market, frequency and timing of ad placement, and audience behavioral factors like whether viewers can fast forward through commercials. Keeping all of this in mind will better prepare you to understand how much it costs to air commercials on television, and how to get the most from your TV advertising dollars.

Benefits Of Video Marketing

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Before launching a new marketing initiative, its important to answer the question: is it worth the time, effort, and financial investment?

When it comes to video content marketing, the answer is a resounding yes. Video marketing offers businesses a number of valuable benefits:

  • 57% of consumers aged 18 to 24 prefer video content from brands over other types of content marketing.
  • Paid media placement

Be sure to shop around to determine what you should be paying for each of these, and create a realistic budget based on your quoted rates. While its important to stick to your budget, be careful not to cut corners, which may result in a low-quality, ineffective final product.

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Watch Your Edges And Depth Of Field

One downside to phone cameras is that they tend to have deep depth of field, meaning that a lot of the scene is in focus. You can certainly use this to your advantage to create shots with many layers to them, giving little hints and details about your characters by simply placing props in the shot behind or in front of them.

To do this well, you will need to pay attention to everything, ensuring no distracting elements are ruining your shot. If you are craving that cinematic shallow DoF look it is still possible, the easiest is simply to get closer to your subject as the shorter the distance the shallower your depth of field. You can also get optional lenses or even an anamorphic adapter to create more cinematic shots with your iPhone.

What Is A Video Brief

A video brief is a document that outlines your project and helps your freelancer or production company understand who your audience is, how many videos you need, what your vision is, what your style preferences are, and everything else they need to know to create a video that represents your company values.

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The Pros And Cons Of Advertising On TV

Advertising on television can be a costly medium. Weigh the pros and the cons before placing your ad.

Pros

  • When your ads runespecially during live TV eventsviewers will watch.
  • Large AudienceThe best part about advertising on TV is the number of viewers who can potentially see your ad.
  • Cons

    • The Ability to Make ChangesCreating a TV ad can cost a lot of moneyyou may only be able to produce one. With print or online ads, changes can be made quickly and often.
  • Targeting Your AudienceFinding a specific audience can be tricky with TV ads. You may be able to target general age groups or genders, but online advertising is much more precise.
  • Fast ForwardingMany viewers have the ability to skip ads.
  • CostSmall business owners may not be able to afford running TV ad spots or promos due to the price.
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