These Are The Technical Video Specs For Igtv Videos:
- Video length: 15 seconds up to 60 minutes. The 60 minutes videos are only available to verified or large Instagram accounts. The maximum video length for everyone else is 10 minutes.
- Video file size limit is 3.6 GB
- The file type is MP4
- Ideal video size: 9:16. You might want to crop your videos to 1080 pixels wide and 1920 pixels high.
- Video thumbnail/cover image: .JPG
How To Use Igtv: The Complete Guide For Marketers
IGTV is a long-form vertical video channel that is accessible from Instagram. Learn how to create your own IGTV channel today.
IGTV lets brands create their own long-form video series on Instagram.
Its a great opportunity to:
- Improve your
among many other things!
But how do you create an IGTV channel? And what are the best ways you can use it for your business?
Lets dive into the answers, and find out how you can make IGTV work for your brand.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
Best Practices For Creating Videos For The Igtv Format
The vertical format of IGTV videos can be confounding to newcomers, but that doesnt mean you should disregard it.
Because theyre shot vertically, the videos are extremely easy to upload and share, and dont require much equipment to put together.
That also means that marketers can bypass some of the planning and editing tasks you might apply to your YouTube videos. As such, the platform is ideal for engaging with fans in a more conversational way than you would, say, on a longer YouTube tutorial.
That said if youre creating videos that hit the upper limit of the platforms time constraints, that off-the-cuff Stories-type vibe might not make the cut.
Before getting started, here are a few things to know about creating content specifically for IGTV:
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How To Use Igtv As A Photographer Or Video Creator
Instagram may have started out as a platform for sharing heavily filtered still photographs, but since then, its transformed into so much more. With Stories, live broadcasts, and mini loops now available, photographers and video makers have a multitude of options for creating content, and one of the tools that can help accounts expand their reach and gain new followers is IGTV.
In this guide, well go over everything you need to know about IGTV, including how photographers and video makers can use it to promote their work on Instagram.
Post To Instagram From Desktop Via Scheduler
The simplest way to post on Instagram from computer is, of course, to use an Instagram scheduling tool. Tools like these allow you not only to publish your content from desktop, but also bulk upload it, schedule it in advance, and have your tool of choice publish them for you later. You can, in other words, set and forget your content and let the tool do all the work for you.
There are many scheduling tools on the Instagram market, but today I am going to focus on Iconosquare.
Being the pioneer of Instagram analytics, Iconosquare also offers an automatic Instagram Scheduler with a number of extra add-ons to take advantage of. Some examples include integrated social media calendar , the best time to post feature , and a handy filter that indicates when most of your followers are online .
When youre in the Scheduler, press the + New post button and select the type of content you want to post on Instagram from PC:
Currently, you can auto-publish photos only for videos, carousels, and Stories youll be sent a push notification at a scheduled time to complete the publishing process manually. You can choose a photo or a video from your media library or upload it directly from your PC or Mac:
After youve cropped your image, click Next.
Et voila! This is how you can post on Instagram from PC with Iconosquare and schedule it for future publishing!
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Whats Next For Instagram TV
Instagram TV is still evolving but the last few years have shown us that Instagram is committed to making the changes they need to get users to use this feature.
If IGTV isnt a part of the strategy just yet, it might be time to step into the spotlight and become a video star. Or at least consider how you can add it to your content strategy and improve your social media presence with video.
Wed love to hear from you! Are you using IGTV yet? Do you have a favorite IGTV channel?
How To Share Igtv Videos To The Instagram Feed: 4 Important Things To Know
11 minute read
Want to get more views on IGTV? Here’s how you can share your IGTVs to your Instagram feed.
Stay on top of the biggest social media marketing trends!
Have you seen the new IGTV algorithm changes in your feed yet?
Instagram recently announced that users will start to see 1 minute previews of IGTV videos in their main Instagram feed, which you can then continue watching over on IGTV.
This may seem like a straight-forward update, but theres actually a lot of little details changing that you need to pay attention to if you choose to share IGTV videos to the Instagram feed.
From the size of your cover photo to the title of your video, here are 4 important things you need to know about sharing IGTV previews to the Instagram feed:
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Upload Your First Igtv Video
When youre ready to upload some content, there are a few things to keep in mind:
- Videos must be in MP4 file format.
- You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.
- Videos should have a minimum frame rate of 30 FPS and minimum resolution of 720 pixels.
- The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.
Adding The Video To Igtv
When clicking to add a new video to IGTV, you can personalize it to draw more attention. The video needs to be in your gallery and ready to be posted and viewed as a thumbnail.
To add the thumbnail, just select the video, continue, and now you can either pull a thumbnail from the video itself or select an image from your photo library. After doing this, its time to optimize your video.
- Title: The title of your video should be short and appealing, making it clear to the user what they will be watching
- Description: Its essential to add a description, giving more details about the content of the video
- IGTV Series: This acts like a playlist. If you dont have one already, the option will appear to add to a series or to create your first series. Just click on the title and add a description.
- Post a preview: In this step, you can choose to add a preview to your profile and feed on Instagram. The preview can be up to 1 minute long
- Edit the profile cover: This will be how the image will appear on your feed. You can select which part of the video youd like to show in your feed and hit save
- Facebook and Watch: Finally, you select if youd like to share the video on Facebook too.
Important: Everything ready? Just tap Post. But go over each step to make sure everything is ok. After being posted, theres no way to change the video, only the title, and description.
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How To Upload A Video To Instagram From Your Smartphone
Hey Instagram, start link sharing soon!
Till then, lets learn how to post a YouTube video on Instagram. For that, you have to the YouTube video and upload it on Instagram.
Here is a step by step guide:
Step 1: Open the YouTube App on your android device.
Step 2: Go to the video you want to share on Instagram.
Step 3: Click on the Right Arrow icon below the video. It lets you share the video to multiple external platforms.
Step 5: Select the Copy Link option. It makes you copy the URL of the video.
Dont get confused with the Direct Insta link here. It lets you send the video to the Direct Message box of your Instagram contacts and not post it in your Insta feed.
Step 6: Now, open any browser, like Chrome or Opera.
Step 7: Search for YouTube to MP4 converter. You will find plenty of them. Click on any of the converter links.
Step 8: Paste the URL link that you had copied from and click Convert.
Step 9: After the video is converted to MP4 format, click on .
Voila! The YouTube video is now downloaded into your gallery.
Create A Video Series
One of the most popular uses of IGTV is for publishing a series of episodic videos on a specific topic or theme. This allows you to go more in-depth with your content strategy and maintain consistency with your posting schedule. Its also a great way to keep your audience coming back for more.
For instance, Madewell has several IGTV video series featuring influential personalities. Their Sofa Show series features artists hosting a mini-performance from their homes. And the Sunday Supper series features other influential personalities in the food industry sharing their recipes.
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Showcase A Recent Project
Do you have a collection of clips from a recent photoshoot or creative adventure? Combine them, add some background music, and share the result as an IGTV video. Plus, if youre a videographer or photographer for hire, its an excellent way to showcase the work you frequently get hired for to potential new clients.
How To Create An Igtv Series
If you thought you’d never be able to make your own TV series, think again.
Well, it’s IGTV. Which is kinda like TV, except it’s on Instagram, which, if you think about it, is basically tiny TV. Forget writing out a whole pilot and pitching it into the digital void hoping that by some semblance of a miracle it gets noticed by somebody important and they actually like it enough for a TV network to spend who-the-hell knows-how-much money to cast, produce, and broadcast it.
Yeah, forget all that. You can make your own series on IGTV. Here’s how.
How To Upload Igtv From A Mobile Device
As I mentioned above, Instagram has built a standalone IGTV app that is solely dedicated to publishing IGTV videos. You can also upload videos from the native Instagram app, which I believe is easier for people who do not want to have another app on their phone.
To publish IGTV videos from your Instagram app, first, you will need to create a channel:
From the Instagram app or IGTV app:
And here is how you can upload your first IGTV video:
In the IGTV section,
Igtv Isnt New Anymore But Its Still Evolving
Before you write it off, its worth making another obvious statement: video has been on the rise for years now, showing no signs of slowing down. As such, you may want to start working IGTV into your social strategy.
Why? Well, a few reasons. For one, Instagram has been gradually making improvements to the platform. Additionally, rumors of a TikTok-style video response feature and upcoming monetization options suggest that IGTV may become more important to marketers in the coming months.
Still, one of the bigger barriers preventing brands from adopting IGTV may come down to a simple matter of formatting. Unlike traditional video platforms like YouTube, IGTV uses a vertical format, making it difficult to reuse content from other platforms in your cross-channel strategy.
The good news is, there are ways to reformat your existing videos for . And, even better: theyre a lot easier than you might think.
Here, Ill go over six different ways to repurpose your video content for the platform. But first, lets take a look at some of the key differences between IGTV and other platforms.
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A Few Extra Tips On How To Make Igtv Video Content That Rocks
Whatever your IGTV size, whichever type of Instagram TV upload you opt for, there are some tips that will really come in handy.
- Repurpose live videos. When learning how to make an IGTV, you should know that you can cross-promote videos. This is true between platforms, but its also true between features within the Instagram platform. Why not make the most of the content you worked so hard to produce?
- Create a themed intro. Develop artwork or a logo that shows up at the start of every video. It doesnt have to be fancy, either. This helps with your creative branding so your loyal viewers know what theyre watching immediately. In the world of moving social content, every second counts.
- Create a series. Something that people can look forward to. Take your viewers through the consumer journey, whatever your end conversion may be.
How Do You Create A Channel
IGTV sounds excellent, but to participate, youll need to create a channel. Creating a channel is not difficult, but will require a few extra steps. It will also require you to master another set of features on Instagram, so youll want to make sure you are comfortable with how Instagram works before venturing out into the wild of Instagram TV.
To create a channel, you will need to first sign up using the IGTV app.
Next, you will want to log into the app with your account and click the settings gear icon in the right-hand corner. When you have that open, you can then click create a channel. That is all there is to it.
You can now start creating videos!
If you want to upload a video, youll need to go to your channel page, and there you will see a button in the right-hand corner that will allow you to add a vertical video to your channel from your camera roll. At this point, you can add a title and description to your video. You can also include links here. These links can take users outside of the app.
If your video features a new product, for example, you could link to your store and users would be able to click the link and be taken to your storefront outside of the app.
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Can You Add A Link To A Post Natively
Yes and no. You can add a link to a caption on a post but no one will be able to click it. So if someone wanted to visit the URL you added, they would have to copy and paste it into their phones web browser. Its possible, but its a hassle.
That is why many people utilize the link option available in your bio. After adding the desired link to their bio, they simply tell their users where to access the URL by ending their posts caption with link in bio.
Heres how to update your Instagram bio link:
Like Story Ads, Promoted Posts can cost anywhere from $1 for one day to $1,000 for 30 days. You get to choose what you pay in the Budget and Duration tab.
Best Practices For Filming Vertical Video
Influencers and brands who want to maintain a distinguished look will generally steer clear of filming with their smartphones. Given this, the vertical video format of IGTV can pose an issue, as professional video equipment was not built with the format in mind.
Video cameras are designed to film in horizontal widescreen, but with a little ingenuity, you can hack the system.
One way to do this is to turn your video camera 90 degrees. Your cameras software will upload the footage in horizontal wide-screen, so in post-production, your editor will have to rotate the video to leave it permanently vertical.
If you dont have the resources for an additional camera to film vertically, you can edit your footage in post-production to fit vertically, albeit by cutting off the sides and focusing solely on your subject.
No matter how good your smartphones camera is, you’ll never come close to the image quality of a dedicated video camera. If thats ok with you, then you may want to invest in a smartphone with a top-of-the-line camera. Yes, it can be a hefty investment, but its a smartphone it does serve additional purposes.
If youre looking to get even closer to video camera quality, you can check out attachable lenses. Attachable lenses will run you $20-$100, but if used properly, they’re well worth the investment.
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Make A Video With Insta Stories
One of the newly added features on Instagram is the Instagram Stories . This feature which came in full swing in 2016 is now one of the popular methods to post videos on Instagram. With Insta Stories, you can make videos at the spot like in method #1 or upload already recorded video like in method #2. The videos uploaded to Insta Stories have their own specs, namely they have a maximum length of 15 seconds and last for only 24 hours. Through this method, Instagram users can post music clips, movies, and a photo slide show without having it appear on that profile or feed. Your followers will have to click on their Insta Stories to see your uploads in the last 24 hours. Posting a video to your Insta Story is just as easy as the aforementioned methods. Uploading recorded videos follow the same steps as in method #2.
For creating on-the-spot videos, simply follow these steps to have a seamless experience using Insta Stories.
- Of course, you will have to log into your account if it is not already open on the device.
- Once located, tap and hold the record button until you are done recording your video.
- Be sure to enable sound while recording if you want sound with your video. You can also make a no-sound-video. Simply disable the sound icon while recording.
- Users are also given the opportunity to edit their videos and add caption through Insta Stories.
- And you are good to go!